Fort Worth Kroger Murals 2016

Request for Qualifications 

Deadline: (EXTENSION) 11:59 p.m. CMT, FRIDAY, September 9, 2016

Apply online at

The Arts Council of Fort Worth, in partnership with Kroger Company, invites professional artists to submit qualifications for two indoor mural projects for new Kroger stores in north Fort Worth.  The new stores, located at 1653 Basswood Boulevard and 4750 West Bailey Boswell Road will open to the public in Spring 2-17, with opening dates to be announce at a later time.

Prominently displayed in interior public gathering areas as part of the Kroger Company’s commitment to involving artists in beautifying new stores in Fort Worth, the murals are expected to celebrate the spirit of community and the unique identity of the neighborhood and its surroundings. The murals will measure approximately 18’ wide by 5’ high and be fabricated on portable panels of a durable material that can be attached directly to the wall

Project Budget:  Two artists (one selected for each store) will be awarded a budget of $10,000.00 to cover the artist’s fee and all costs associated with the design process, fabrication, delivery to the store, and supervision of installation by the store’s general contractor.

Artist Eligibility:  Professional artists, who live in North Texas, with the ability to design and fabricate a large scale mural are encouraged to respond to this Request for Qualifications.

Selection Process: Artists are asked to submit qualification via Out of these submissions, up to six (6) artists will be selected as finalists to prepare and present a mural proposal design to be considered for one or both stores. A $250.00 honorarium will be provided to the finalists to create a mural design proposal and participation in the artist selection process, as required. PLEASE NOTE: Selected finalists must sign a Statement of Understanding acknowledging that their proposal can be designed, fabricated, and transported to the project budget, and agreeing to sign a “Work for Hire” agreement with the Arts Council of Fort Worth.

Deadline: 11:59 p.m. CMT, FRIDAY, September 9, 2016 (This deadline has been extended)

To Submit Qualifications: Artists must submit via Café (, a web-based service that allows organizations to manage artist jury processes.  There is no cost to apply.  Follow these steps:

Please submit:

  • A current resume
  • A letter of interest/artist statement (1000 characters)
  • Between 4 and 6 images of previously completed work that demonstrates an ability to design, create and install a large-scale painted mural
  • Description of each image, including title, date, size, material, and location if a public artwork.
  • Three (3) professional references with contact information

IMPORTANT:  Please do not submit mural design proposals at this time.  Only those artists selected as finalists will be invited to submit proposals at a later date.

Project Timeline:

Submission Deadline –                                         Friday, September 9, 2016, 11:59 p.m.

Finalists (6) are notified                                              Friday, September 16, 2016

Proposal presentation to selection panel                 Thursday, October 6, 2016

Final two artists are notified                                       Monday, October 10, 2016

Final design review                                                       Monday, October 24, 2016

Installation                                                                    Spring 2017 (Exact dates TBD)


Kroger has a distinguished history of commissioning mural artists.  In1983, Richard Haas painted a seven-story “Homage to Cincinnatus” at the company’s Cincinnati headquarters to commemorate its 100 Year Anniversary.  More recently, Kroger has hired local artists to lend their talents in creating enhanced shopping experiences for new stores. Creating space that encourages community gathering and celebrates the spirit of the neighborhood are overarching goals for 65 new stores across the United States in 2016, including three in North Fort Worth.  Additional new stores are in the works in Dallas and Rockwall County.


Instituted in 1963, the Arts Council of Fort Worth provides funding and leadership to assure the advancement of the arts throughout Fort Worth. Today’s Arts Council promotes, nurtures, and supports the arts in Fort Worth by providing fiscal and business resources to local artists and arts groups while also serving the community through management of the Fort Worth Public Art Program and Fort Worth Community Arts Center. For more information, please visit


Questions about the submission process? Contact us at or 817.298.3040.